National Virtual Roundtable: Beyond the Booth: Tradeshow Planning, Swag Strategy, Measuring ROI

Program Description:

Whether you’re a trade show veteran or still finding your footing, there’s always more to learn. Join this roundtable for a candid conversation about what it really takes — from picking the right events and managing logistics to creating engagement that sticks and tracking your ROI. Come ready to share and leave with practical ideas you can actually use.

Whether you’re a trade show veteran or still finding your footing, there’s always more to learn.

Join this roundtable for a candid conversation about what it really takes — from picking the right events and managing logistics to creating engagement that sticks and tracking your ROI.

Come ready to share and leave with practical ideas you can actually use.

Speaker Bio: Gretchen Renz, FSDA, CDFO

Gretchen Renz is Managing Director of Operations & Finance at Bernardo Wills Architects in Spokane, Washington, where she leads a seven-person team responsible for finance, HR, project administration, systems, and firm wide strategy. She has spent more than three decades in design firm operations, joining Bernardo Wills in 1991 as Office Administrator and advancing through every operational role at the firm since.
Gretchen currently serves as Past President of SDA National, where she provides institutional guidance to the President and Board, mentors emerging leaders, and supports volunteer sustainability across the organization.

CEU Credit: 1.0